AI Insights · Timothy · July 2025
Top 5 Beauty Retail Apps in Italy: Q2 2025 Performance
Explore the performance of the top beauty retail apps in Italy during Q2 2025 with insights on downloads and active users.
In the second quarter of 2025, the top beauty retail applications in Italy demonstrated varying trends in downloads and active user engagement on a unified platform, according to data from Sensor Tower.
Notino: profumi e cosmetici showed fluctuating download numbers, peaking at approximately 21.6K in late June. Active user numbers were more stable, with a slight increase towards the end of the quarter, reaching around 426.8K.
For SEPHORA - Maquillage, Parfum, downloads started strong but tapered to about 13.6K by the end of June. Active users experienced a gradual decline, from 374.1K to 348.5K over the quarter.
Mein dm maintained a consistent download rate, with numbers hovering around 8-10K weekly. Active users saw a significant rise in early June, reaching a high of 319.3K before settling at 277.2K.
Douglas - Parfüm & Kosmetik experienced moderate download numbers, peaking at 9.1K in early June. Active users showed a slight decline, closing the quarter at 145.5K.
Lastly, Bottega Verde saw a decrease in downloads, from 5.5K in early April to 2.5K by the end of June. However, active users increased steadily, ending the quarter at 28.2K.
These insights highlight the dynamic nature of the beauty retail app market in Italy, with varying trends in user engagement and downloads. For more detailed insights, visit Sensor Tower.
